about

ICOM life

#weshareatICOM

We empower our members to become strong agency leaders and we equip our agencies’ staff with the resources and knowledge they need to do their jobs better.

We do this by pooling our knowledge and sharing our experiences.

What results is a rich array of expertise, skills, insights and opinions that are used to the benefit of the network.

 

 

meetings

this is where ICOM happens.

A fantastic networking opportunity for agency leaders and their teams to connect with like-minded industry experts from around the world. We hold one global meeting per year and one annual meeting per region to explore business opportunities together and to keep abreast of industry developments. 

  • ICOM North American Regional Meeting

    Sep 15 - Sep 17, 2016

    Washington DC, USA

    How do you source great agency talent and retain it? Where does the innovation lie in agencies today? What are you doing about agency transition and succession planning? Just a few of the hot topics on this year’s North American agenda.

    Host Agency: Williams Whittle

  • ICOM EMEA Regional Meeting

    Oct 20 - Oct 22, 2016

    Rotterdam, The Netherlands

    We’ll be taking a closer look at customer experience mapping and how this helps with traditional and digital integration to provide successful CRM programmes. Sounds intense? Fear not! We have a few interesting surprises up our sleeves…

    Host Agency: Oxyma

  • ICOM Asia-Pacific Regional Meeting

    Nov 17 - Nov 19, 2016

    Taipei, Taiwan

    Exploring and conducting cross-border business in a region that is increasingly being recognised as an economic powerhouse.

    Host Agency: United Communications

  • ICOM 2017 Global Meeting

    May 3 - May 5, 2017

    Copenhagen, Denmark

    A recent study published in The Guardian newspaper shows that Danes are the world’s most content people. They say this is down to ‘hygge’, the untranslatable quality of places, people and togetherness prized by Danes above almost all else. We’d like to share this with you. Watch this space for more details!

    Host Agency: Brandhouse

webinars

ICOM Leadership Webinar Series

We’re proud to have so many smart people in our network. There isn’t an industry sector, agency service or business skill that we can’t cover.
 
Each month we host an educational webinar, led by experts within our network, as part of our Leadership Educational Series. Aimed at agency leaders and their employees, topics can range from neuroscience & marketing to omnichannel experiences or holacracy, you name it we can provide expert training on it. And we do!

  • The Marketing Science Competitive Advantage

    Nov 8, 2016

    AMBA - Sydney, Australia

    Peter O’Leary, Director and the Brand Growth Guru

    Mandy O'Leary, Director and Empress of Fascination

    Science, perhaps for the first time, is now revealing the evidence on what drives growth and how consumers actually make decisions. It’s turning classical marketing theory upside down - challenging convention and creating a huge competitive advantage for those in the know. Is it a revolution or just another gimmick? The debate rages - see Marketing Week opinion article April 12, 2016, for just one example. This webinar will be an introduction to what science is now sharing and how this can be used for competitive advantage.  

  • DMP As Solution For The Omni-Channel Challenge

    Dec 6, 2016

    Oxyma - Rotterdam, The Netherlands

    Michiel van Gaalen, Data Consultant and DMP Specialist

    Wouter Hosman, Marketing Consultant and Customer Journey Specialist

    A tailor-made dialogue at every touchpoint is every marketer’s dream. By connecting your CRM data to the DMP data, we are able to personalize the message on every paid, owned and earned channel and increase campaign performance. We’ll talk about how we can deliver a better experience, suitable offers and higher conversion rates to maximize your return on investment.

  • The Evolution of Shopper Marketing

    Jan 10, 2017

    Golley Slater - London, UK

    Aidan Nicholson, MD, Golley Retail

    Tamara Seabrook, Head of Planning and Insight

    Emma Thompson, Client Service Director

    How are brands winning with shoppers? How are clients organizing their internal teams and using their shopper marketing spend? What are the big trends that are influencing brands in retail? Join the Golley Retail team for an in-depth look at how brands and agencies are working together to enhance shopper marketing experiences.

  • Turning Nonprofit Business into Profitable Business

    Feb 7, 2017

    Williams Whittle - Washington, DC, USA

    Rob Whittle, President and CEO

    Julia McDowell, VP and Management Supervisor

    Specializing in one category—nonprofits—is scary business. For four years, Williams Whittle has done exactly that while working with some of the biggest names in the nonprofit world. Learn how to take a specialty and grow your business. Learn how we have evolved into a more consultative agency, focusing on the “magic” and not so much the “logic” of the business.

  • How to Achieve the Perfect Pitch

    Mar 7, 2017

    Cramer-Krasselt - Chicago, USA

    Tim Mauery, Direct of Account Management/New Business

    Margot Bogue, Director of Brand Planning

    Learn the ins and outs of finding new business success. From RFPs to credentials meetings to final presentations. C-K Chicago’s Tim Mauery and Margot Bogue will share the approaches, tactics and best practices that C-K deploys to prevail in the turbulent world of new business.

agency exchange program

Sharing Cross-Border Experiences

In 2016 ICOM launched its Agency Exchange Program. Aimed at agency staff, the program enables members to work closely on joint client accounts or projects, learn more about a skill or service that is provided by one of our member agencies or get a deeper understanding of business in a particular region.

It provides agency leaders with a great staff incentive and provides ICOM with a wonderful platform to promote global collaboration.