We empower our members to become strong agency leaders and we equip our agencies’ staff with the resources and knowledge they need to do their jobs better.
We do this by pooling our knowledge and sharing our experiences.
What results is a rich array of expertise, skills, insights and opinions that are used to the benefit of the network.
A fantastic networking opportunity for agency leaders and their teams to connect with like-minded industry experts from around the world. We hold one global meeting per year and one annual meeting per region to explore business opportunities together and to keep abreast of industry developments.
A recent study published in The Guardian newspaper shows that Danes are the world’s most content people. They say this is down to ‘hygge’, the untranslatable quality of places, people and togetherness prized by Danes above almost all else. We’d like to share this with you.
We’ll be looking at Customer Centric Branding and how agencies can enrich the lives of Customers. From the thinking behind Branded Behavior and how we should manage brand building throughout the customer journey to investigating the next big shifts, networks and customer-centric connectivity. We’ll also share some examples of great Customer Centric Creativity from around the world.
Host Agency: Brandhouse
Find out what makes Seattle the perfect foil for what's needed to succeed in today's advertising climate.
Host agency: DNA
We’re proud to have so many smart people in our network. There isn’t an industry sector, agency service or business skill that we can’t cover.
Each month we host an educational webinar, led by experts within our network, as part of our Leadership Educational Series. Aimed at agency leaders and their employees, topics can range from neuroscience & marketing to omnichannel experiences or holacracy, you name it we can provide expert training on it. And we do!
AMBA - Sydney, Australia
Peter O’Leary, Director and the Brand Growth Guru
Mandy O'Leary, Director and Empress of Fascination
Science, perhaps for the first time, is now revealing the evidence on what drives growth and how consumers actually make decisions. It’s turning classical marketing theory upside down - challenging convention and creating a huge competitive advantage for those in the know. Is it a revolution or just another gimmick? The debate rages - see Marketing Week opinion article April 12, 2016, for just one example. This webinar will be an introduction to what science is now sharing and how this can be used for competitive advantage.
Oxyma - Rotterdam, The Netherlands
Michiel van Gaalen, Data Consultant and DMP Specialist
Wouter Hosman, Marketing Consultant and Customer Journey Specialist
A tailor-made dialogue at every touchpoint is every marketer’s dream. By connecting your CRM data to the DMP data, we are able to personalize the message on every paid, owned and earned channel and increase campaign performance. We’ll talk about how we can deliver a better experience, suitable offers and higher conversion rates to maximize your return on investment.
Golley Slater - London, UK
Aidan Nicholson, MD, Golley Retail
Tamara Seabrook, Head of Planning and Insight
Emma Thompson, Client Service Director
How are brands winning with shoppers? How are clients organizing their internal teams and using their shopper marketing spend? What are the big trends that are influencing brands in retail? Join the Golley Retail team for an in-depth look at how brands and agencies are working together to enhance shopper marketing experiences.
Williams Whittle - Washington, DC, USA
Rob Whittle, President and CEO
Julia McDowell, VP and Management Supervisor
Specializing in one category—nonprofits—is scary business. For four years, Williams Whittle has done exactly that while working with some of the biggest names in the nonprofit world. Learn how to take a specialty and grow your business. Learn how we have evolved into a more consultative agency, focusing on the “magic” and not so much the “logic” of the business.
Cramer-Krasselt - Chicago, USA
Tim Mauery, Direct of Account Management/New Business
Margot Bogue, Director of Brand Planning
Learn the ins and outs of finding new business success. From RFPs to credentials meetings to final presentations. C-K Chicago’s Tim Mauery and Margot Bogue will share the approaches, tactics and best practices that C-K deploys to prevail in the turbulent world of new business.
In 2016 ICOM launched its Agency Exchange Program. Aimed at agency staff, the program enables members to work closely on joint client accounts or projects, learn more about a skill or service that is provided by one of our member agencies or get a deeper understanding of business in a particular region.
It provides agency leaders with a great staff incentive and provides ICOM with a wonderful platform to promote global collaboration.