Pavone Group's quench, a premier food-and-beverage advertising and marketing agency, has been named lead social media agency for Sun-Maid Growers of California. Michael Pavone, President and CEO of quench and its parent company, Pavone Group, announced the news today. The scope of the new work will include activations on TikTok, Facebook, and Instagram.
“For Sun-Maid, our goal in 2023 and beyond is to elevate our presence on social media, build a more loyal and engaged fan base and deliver consistently innovative content,” said Sun-Maid Chief Commercial Officer Mark Fields. “That’s exactly what quench will do for us, and we’re looking forward to working with them to make that happen.”
The win is an expansion of quench’s relationship with the brand. Part of the Pavone Group, quench has worked with Sun-Maid since 2018 as the brand’s lead creative agency on a variety of 360 activations, including TV, digital, experiential, and influencer campaigns.
For Halloween, quench played off raisins’ reputation as more of a trick than a treat by creating terrifying brand experiences, such as The Raisin House and Halloweentown. The work won an Ex Award, two Gold ANA REGGIES, a Silver District ADDY, and a Gold PRO Award.
Together, the Halloweentown and Raisin House promotions scared up nearly 2.7 billion media impressions.
quench’s first social media work for Sun-Maid will debut in August.
We extend our congratulations to the quench and Pavone Group teams, and look forward to seeing this partnership flourish in the realms of creativity and effectiveness. Onwards to a fruitful collaboration!