Product
A new range of electric appliances, branded Celiane.
Great design, colors & material ( leather, wood…)

Target
Women, influencers & buyers of this product category

Insight
Thanks to its design, the new "Celiane" is seen as a "fashion" product.

Concept

The Celiane collection has been designed to fit to your look
Now, women choose their outlets, switches & dimmers like they choose their clothes & jewels

Claim
Celiane. Inspired by you.

Media
Print, TV

Country
France

Client
Legrand, a French company, leader in electrical appliances

Creative Director & Copy Writer -  Richard Cohen

Art Director  - Fabrice Delmas

Phographer -  Bruno Dayan