Angels created a campaign for a new TV show that is based on the international format of "Dance Your Ass Off". The Estonian version is called "Tantsi tagumik trimmi" and the concept is that 10 overweight people try to lose weight by dancing (in addition to working out in the gym and trying to eat healthy). They have professional dance partners and each week the one who gets the least points when the dancing score and weight loss have been added, has to leave.
Besides print ads and flash banners, we created a special outdoor and indoor solution for our biggest shopping center's entrance and elevator doors. The idea wast that when the doors close it looks like the two ladies are bumping their hips together. The TV promo spots also use the same element – the hip bump. You can see the spot by using the QR code on the outdoor and print ads. The slogan is "Losing has never been this much fun"