HP Hood LLC is a national company distributing dairy products throughout the United States. For more than 160 years, the name Hood has been synonymous with fresh, quality dairy products that taste great.
Our challenge was to reinforce Hood Milk’s position in the market as the highest quality brand while differentiating it from the competition and driving more loyalty around the brand.
We developed a :30 second TV spot that promoted Hood Milk’s key differentiator, its patented LightBlock® Bottle. Hood Milk’s LightBlock Bottle helps keep its milk fresher longer, and protects vitamins and nutrients against harmful rays of light.
While leveraging a classic song we portrayed Hood Milk as a product that stands for great taste and quality and the Hood brand as one that lets consumers know they’re sharing the best.