2012 will be the year for social business, as marketers looking to grow their brands turn to public relations and social media.
 
Social media can be a hard working tool for generating new business and increasing growth. Social media platforms empower organisations to engage in real time, authentic conversations with consumers and clients, and serve as an outlet to drive sales through special offers, brand insights and other interesting content.
 
Gullan&Gullan is committed to continuously enhancing our understanding of the methods, technology and best practices for social media. This dedication has ensured that Gullan&Gullan will start the year with a social media campaign for Unilever’s VO5® hair care brand.
 
The Art of Stylin’ – www.artofstylin.co.za – is a website where contemporary, fashion-orientated individuals can share hair styles and styling advice. A competition, from 31 January 2012 to 31 May 2012, will encourage consumers to style their hair with VO5® and then upload a picture of their style to the website. They can then share the post with friends and family, as the person with the most likes will be awarded the honor of Style of the Week. Style of the Week winners have the opportunity to win a grand prize worth R50 000.
 
The Art of Stylin’ website is accompanied by a blog containing hair care and styling tips, tricks and advice from VO5® SA’s head stylist, Luna. The website will also be supported by VO5® SA’s facebook pages – www.facebook.com/VO5SA and www.facebook.com/VO5forWomen – and an extensive Web PR campaign.