The collaboration between Opinion Leader Integrated Communications Agency and 3 Italia mobile operator is still riding the crest of the wave with a restyling of the material (fares guide, posters and magazines) designed for 3 sale points. The great novelty is Madalina Diana Ghenea, the beautiful model now lending her image to BTL new campaign that assists customers through 3 Italia summer offers.

Opinion Leader accounts and creative dept. did a great job on all the April canvas materials and is now following the new communication strategy of the summer offers 3 Italia presented in early June. The idea is to create a lively and attractive look through the association of each offer to a distinctive color, guiding customers with simple and clear information through the entire 3 world. Madalina does the rest with her fresh and sensual look, enhanced in the realistic photos taken by Mario Gramegna. The charming new entry is a testimonial of a communication program that 3 Italia is now proud to offer.

Opinion Leader had previously produced the new guide "Fares” which provided an overview of Rechargeable and Subscription plans, mobile Internet offers and Business range, in addition to roaming service costs. Opinion Leader has also worked on the latest issue of Magazine 3, a complete guide of the best smartphones and internet products of the moment based on pricelist 3.

And it doesn’t end there. The collaboration with Opinion Leader brought about a whole detailed project that has now become visible in the press and to the general public. As a result, 3 Italia decided to entrust the Milanese agency with the adjustment of creativity concerning local advertising and press releases.

Opinion Leader has consistently guided 3 Italia through a full creative project featuring the latest in global innovation.