On Thursday 1 Dec. at Excelsior, the exclusive department store in the heart of Milan, Samsung and Google presented the new Galaxy Nexus: world’s first smartphone with face unlock!

Galaxy Nexus is designed to become a must-have for trendsetters and tech enthusiasts. Not surprisingly, technology and fashion bloggers present at Excelsior had already posted articles on its release.

There were more than 500 participants in this great event that involved, in addition to the players of the most important national and international companies, many VIPs like Milan football club CEO Adriano Galliani, fashion designer Elio Fiorucci and many big names in Italian television. From 7 to 10 p.m. Excelsior palace welcomed guests who had the opportunity to test and preview the power and technology of the new Galaxy Nexus.

Elio Fiorucci

A video performance by the artist, Claudio Sinatti, livened store floors with the Google 4 colors. Thanks to the installation, the architecture of the building came to life in a series of captivating and spectacular images starring Galaxy Nexus. Download video

The event and all details were organized by Opinion Leader.

Milan football club CEO, Adriano Galliani and Samsung Italia IT division Vice President, Carlo Barlocco.