SCANIA: delivering much more than vehicles

This campaign positions the comprehensive offer of the Scania brand, going deeper in understanding its customers' needs and providing them with complete solutions, anywhere, anytime.

The GPS concept - Gente, Produtos, Serviços is perfect for Brazil because "People" in Portuguese = "Gente" - which begins with "G". It brings the three pillars of Scania's current operational and communication strategy together: People, Products and Services, totally integrated and interconnected, leading the Brazilian heavy equipment segment.

Plenty of power, better performance and more advantages

People ("Gente"), Products and Services. The Scania GPS.
Scania chassis. Because a bus is built by people, technology and history

People ("Gente"), Products and Services. The Scania GPS.
Maximum traction, performance and profitability.