Fernbank Museum of Natural History (Atlanta, GA USA)

Campaign Objectives:

Reverse attendance declines by generating brand awareness of Fernbank as the natural history museum that houses some of the largest fully assembled dinosaurs ever discovered in the world.

Creative Strategy:

Use humor to demonstrate that “the dinosaurs are here” by showing dinosaurs in everyday Atlanta settings such as Hartsfield Airport, Piedmont Park, and MARTA subway stations.

Results:

Attendance declines were replaced by record breaking attendance numbers (400,000+ visitors) and consumers began to contact the museum to compliment them on the new campaign.

Listen to the Radio Ad for Fernbank Museum