Canon’s 3D Printing Launch

To launch Canon’s 3D printing service in Finland, Avalon Helsinki Oy started with an extensive social media program, followed by an innovation workshop with experts discussing how 3D printing is shaping the Finnish business landscape. The experts’ views provided insights that formed the foundation for presentations to the media and customer launch events. A content marketing program consisting of emails leading to a blog post, infographic and a landing page, discussed the ways in which 3D printing helps companies build a competitive advantage by revolutionizing industrial production and increasing innovative and interactive design. The program encouraged prospective customers to go to the Canon website for additional information as well as to videos on YouTube.