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Nexgen Data Storage

agency

Quarry Integrated Communications

country

Canada

client

NexGen

services
  • Design
  • Development

description

After being spun out from SanDisk as an independent entity, NexGen needed to launch a new company and brand into the highly competitive data storage industry. The comprehensive project started with qualitative and quantitative research, then moved to new branding and messaging platforms, new bezel product design, fully responsive website, digital ads, videos, product illustrations and an advertising/social media launch campaign.