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Perle Du Nord Endive

agency

country

France

client

Perle du Nord

services
  • Design
  • Development

description

To expand the Perle du Nord fresh vegetable business in France and internationally, the agency developed a plan that includes a communications strategy reaching consumers in relevant places, such as social networks and stores as well as through products. The core of the strategy is offering simple and delicious recipes in a booklet available free everywhere possible online and offline. To gain further momentum in Italy, Spain and Germany, the agency also developed a digital game.