How do you introduce the most innovative Porsche 911 to date? A car faster, smarter and more efficient than any 911 that’s come before it. You behave like it. Partnering with Fast Company magazine, Cramer-Krasselt developed the world’s first hologram print ad to demonstrate the technical prowess of the new 911. Select magazine subscribers were invited to witness the new 911 in a whole new way and gain a sneak peek of the innovative advancements under the hood.