Kaleida Health Millard Fillmore Suburban Minimally Invasive and Robotic Surgery Campaign
SKM Group - Buffalo, New York

This year, much as in previous years, some brands may be staring into the abyss, while others will do exuberantly well. And while we can’t offer any help to defaulting nations or bankrupt companies, we do believe that there are more opportunities than ever for creative brands and entrepreneurs to deliver on changing consumer needs. From Canada to Korea. Hence this overview of 12 must-know consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards:

Periodically ICOM will be bringing you a series of Agency Mistakes from Robb High’s Agency Reinvention + New Business Boot Camp Workshop

The mistake: not asking for feedback

The tide has turned.  Skilled advertising agency talent is now in short supply.  The attraction, retention and growth of talent has become one of the most important issues facing agency leaders. 
 
Here are some thoughts that might be beneficial for your agency.

Whitepaper

Propulsion Newsletter, By Tim Williams, Ignition Consulting Group