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News From Latin America
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RINO COM Brazil Wins Bid Supported by it's Global Capabilities Through ICOM Network
RINO COM - Sao Paulo, Brazil
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Agency Pitch Mistakes
Periodically ICOM will be bringing you a series of Agency Mistakes from Robb High’s Agency Reinvention + New Business Boot Camp Workshop
The mistake: being threatening to the client staff
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Agency Whitepaper - Mike Carlton, Carlton & Associates
Agency talent churn is coming. The Great Recession has bred hordes of restless agency staffers. These valuable people are getting ready to seek better jobs.
Here are some thoughts on addressing this problem.
Whitepaper
Video Capsule
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How Japan's Ad Industry Is Faring In Wake of Quake:
Spending Expected to Drop 5.1%, but Nearly Three Quarters of Japanese Optimistic for Recovery
AdAge, By Laurel Wentz
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A Report on Industry Megatrends: but which industry?
Propulsion Newsletter, By Tim Williams, Ignition Consulting Group
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Trendwatch
Friends, fans & followers are influencing consumers’ purchasing decisions in ever-more sophisticated ways.
The briefing highlights five ways in which consumers' purchasing decisions are changing, and brings you plenty of examples of brands, from Diesel, Visa and Macy's to Disney and Ebay, who are already making the most of this trend. How will the F-FACTOR impact your brand in 2011 and beyond?
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