In the United States, minority or ethnic groups make up a nearly a third of the total consumers. That is more than 80 million people. A market about the size of Germany.
ICOM helps marketers reach these important and diverse groups.
We have the best agencies in the business that focus exclusively on the needs and wants of Hispanic Americans. They work cooperatively with other US members individually or as a group to enhance and extend marketing activitie.
To learn more about ICOM's multicultural capabilities in the United States please download our Multicultural Credentials.