Dear ICOM Team,

If you have not already done so, it’s time to gather your projected total billings and gross income for 2008. If I do not receive your numbers in the next few days, I will be adding 4% to your last year’s numbers. When you send in your numbers also indicate the number of branch offices you have. Gross income is defined as the addition of:

• All commissions earned on media placement (media sales less cost of sales when you do the buys yourself)   or media placed by media centers (the agency does not do the buys but received a % of the media buys made by a third party).
• Any income from internal cost charged or fees of any kind (fixed, variable, manhours, creation, layout, final   artwork, etc.)
• Production mark-up/commissions.
• Rebates and volume discounts kept by the agency (not cash discounts) from media and production vendors

If you have any questions concerning this, contact me soon so that there are no delays. Your gross income is used to calculate annual dues. We also provide the combined total of gross billings from all members to Ad Age for their annual survey of associations.

The member agencies listed below have unpaid invoices that are over 90 days past due:

Europe:

            MAG Communications

Uzina

Latin America:

            Aguayo Publicidad

            Da Vinci

            Jaque Mate

            Publiteca

            Smart Advertising

North America:

            Moller

            Viva

Alice Lemoine
ICOM Manager of Finance
alice@icomagencies.com

Agency Pitch Mistake #11 - believing the really cool agency web site is really selling the agency effectively.