CINEMATIC CENTRUM. The theme of our message for Centrum is that it provides multiple benefits because it is 'complete from A to Zinc.' The high concept is a 'movie trailer' TV commercial featuring the country's most popular, versatile actor in a number of demanding scenes that highlight his strength, body resistance, quick thinking, and sex appeal. The young actor has been the brand's celebrity endorser for a couple of years now. The IMC campaign will break on television, print, radio and, of course, in cinema, as well as customer contact, like SMS and malls. The client is so elated about this new, exciting campaign that a real Centrum movie could be the next phase! Who knows?
Click play below to view the commercial
