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January 2009, Vol. 2, Edition 1
In This Issue
Executive Director Memo
Financial Update
Agency Pitch Mistakes
Agency News
Agency News - Asia/Pacific
Agency News - Europe/Middle East/Africa
IKON Advertising & Marketing - Dubai, UAE
Just/Kidde - Copenhagen, Denmark
Primus Advertising - Accra, Ghana
Agency News - Latin America
Agency News - North America
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IKON Advertising & Marketing - Dubai, UAE

Small Things for Big Thinking. IKON. 

Established in 1992, IKON Advertising and Marketing is one of the most well known advertising agencies in the Gulf. With a rich heritage and culture of strong strategic thinking and effective creative work, IKON has been a solid partner to some of the region's most admired brands, across various product categories. Headquartered in Dubai Media City, IKON operates across the Middle East and is proud to be the sole regional member of ICOM. 

IKON has developed a brand new website, www.ikonme.com which showcases its philosophy, its strengths, its clients, its work and its recognitions.

The philosophy for IKON is based on a simple thought - small things for big thinking. At IKON, we believe in doing the small things correctly in order to get the big thinking spot on. 

To bring out this philosophy in the most interesting and refreshing manner, IKON decided to base the creative plank of our website on one word - ION. An Ion is one of the smallest particles in nature. And yet, it is the progenitor of something as powerful as an atom bomb. 

Using the metaphor of an Ion, the IKON website then integrated this Ion into every part of its communication strategy. In fact, ION is present in everything IKON does...from “Communicat-Ion” to “Associat-Ion” to “Creat-Ion”. Indeed, the word IKON itself has the word ION in-built, reiterating how intrinsically the overall philosophy is to us. 

Visit www.ikonme.com

New Campaign:

'More Zoom-Zoom' in every way. 

Galadari Automobiles launches The All-New Mazda6 Ultra 3.7L V6.

The automotive industry of the UAE witnessed the launch of a car that offers 'more' than any in its category. In a press launch ceremony at the Rashidiya Grand Ballroom, Al Bustan Rotana Hotel, Dubai; Galadari Automobiles launched the bigger, bolder and more powerful All-New Mazda6 Ultra 3.7 Litre V6. The All-New Mazda6 Ultra 3.7 Litre V6 is Mazda's foray into offering a whole new sense of refinement - an 'exclusive experience' - of a car that leads the field in this class. The new car has been especially designed to give drivers more power, more stability, more space, more luxury, relaxed long-distance cruising and perfect performance in every which way. The Mazda6 has always boasted of a strong legacy of being one of the world's most popular sedans. The All-New Mazda6 Ultra takes the 'emotional connection' or 'Kizuna' leaps ahead - offering a stronger feeling of oneness between the driver and the vehicle. The All-New Mazda6 Ultra is truly the flagship marquee from Mazda.

Company:
Ajmal Perfumes is a brand whose name means "most beautiful" in Arabic. As a brand with a rich heritage and over 56 years of experience and know-how in the intricate art of perfumery, Ajmal Perfumes has carved a niche for itself in the regional perfume industry as an innovator in perfume-making and a pioneer in the marketing of regional perfume products to the Arab and Western markets.

Brand:
Illusions, a perfume, was launched in December '08. Targeted towards the fairer gender, the name landed itself quite aptly. And our creative flowed in that direction.

Direction:
The woman who sashays by and your heart skips a beat. The woman who effortlessly makes your world seem like a glide. The woman whose effervescence lightens up the room and forces you to admit to her charisma. The woman who you thought to have unraveled and yet all of a sudden she makes you do an about face. The woman who is your life yet a shadow, an exciting story wherein you savor each chapter.

Single-minded Proposition:
Ultimate enigma