IKON Advertising & Marketing - Dubai, UAE
Small Things for Big Thinking. IKON.
Established in 1992, IKON Advertising and Marketing is one of the most well known advertising agencies in the Gulf. With a rich heritage and culture of strong strategic thinking and effective creative work, IKON has been a solid partner to some of the region's most admired brands, across various product categories. Headquartered in Dubai Media City, IKON operates across the Middle East and is proud to be the sole regional member of ICOM.
IKON has developed a brand new website, www.ikonme.com which showcases its philosophy, its strengths, its clients, its work and its recognitions.
The philosophy for IKON is based on a simple thought - small things for big thinking. At IKON, we believe in doing the small things correctly in order to get the big thinking spot on.
To bring out this philosophy in the most interesting and refreshing manner, IKON decided to base the creative plank of our website on one word - ION. An Ion is one of the smallest particles in nature. And yet, it is the progenitor of something as powerful as an atom bomb.
Using the metaphor of an Ion, the IKON website then integrated this Ion into every part of its communication strategy. In fact, ION is present in everything IKON does...from “Communicat-Ion” to “Associat-Ion” to “Creat-Ion”. Indeed, the word IKON itself has the word ION in-built, reiterating how intrinsically the overall philosophy is to us.