3M produces thousands of imaginative products and is a world leader in various markets – from health care and highway safety to office products and optical films for LCD displays. Just/Kidde is in charge of 3M’s B2B and B2C activities in the Danish market. We have created strategies and campaigns for many of their products: Post-It notes, Nexcare patches, Scotch-Brite cleaning products etc.
Recently we created an ad for 3M’s innovative interior decoration foil, which can be used for a variety of purposes on walls, floors and windows – for instance a wall that looks like it is made of white leather! The key point in the ad is the very, very realistic look of the wall decoration.
