This creative served as our year-end/holiday greeting, which was sent electronically to our clients and other friends of the agency. The agency used the money that would be spent on cards and postage and instead made donations to two very worthy nonprofit organizations. The overall response was very positive and in hopes of spreading the idea to others, the agency used the creative as an ad that was placed on the front page of one of the daily publications. The agency also encouraged the nonprofits to circulate the greeting internally in hopes of further assisting their fundraising efforts.
