When Blue Coat came to us about 5 years ago, they asked us to revamp their suite of network security and WAN optimization products. While these web-based products were reliable and feature rich, they suffered from a common affliction – techie-itis. Our Interaction Design team dove in to transform these products from their tech-centred ways into usable customer-centric experiences.
We started the project by inviting key Blue Coat stakeholders to a brand workshop to learn more about the Blue Coat brand and their customers. Armed with this insight, we reorganized the information architecture and primary navigation of the products to create more intuitive, streamlined task flows. We then created a series of interaction wireframes and throughout this process, conducted iterative design checkpoints to gather customer feedback on the information layout, task flows and interactions. And after Blue Coat approved the wireframes, we skinned them with a clean and compelling visual design that incorporated Blue Coat’s brand attributes.
Blue Coat was impressed with the depth and variety of skills we brought to the table to improve their product suite. In fact, they have since come back to get our help with their corporate website, intranet and partner portal.
