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January 2009, Vol. 2, Edition 1
In This Issue
Executive Director Memo
Financial Update
Agency Pitch Mistakes
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Agency News - Asia/Pacific
Adformatix - Manila, Philippines
United Advertising - Taipei, Taiwan
Agency News - Europe/Middle East/Africa
Agency News - Latin America
Agency News - North America
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United Advertising - Taipei, Taiwan

Client: Eden Social Welfare Foundation  

Title: The Hopscotch Scene

Concept: They want to move normally, just like you.

Headline:

I have a great left leg. I’m always the winner every time I play hopscotch. I’m also the one who stands the longest on one leg in my class, because I have only one leg.

Sometimes I wonder how it feels to of kick the water with two legs.

Copy:

We have founded The Prosthesis Foundation. Just donate and he could have a chance to move normally.

Maybe a right-leg prosthesis, a walking-assist bicycle, or even a wheel chair….

Just 25 NT a day and there could be no more moving forward with only one leg in this world.

Please donate your change and recipes containing the bar-code in participating “Eden’s contract stores”. Your generous gift of love could help end immobility.

Visit http://www.25885.com.tw

Hopscotch