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September 2009, Edition 1
Executive Director

This is the first issue of the ICOM monthly digital newsletter, THE GLOBE, edited exclusively for distribution outside of our international network of 70 independent agencies in 50 countries.

It is meant to be shared with clients, prospects and friends of our members. In it you will find stories of how ICOM members and sometimes multiple members working together have helped a variety of companies in all parts of the world reach or exceed their marketing goals.  To do this they have used fresh consumer insights to develop unique strategies.  Then, combining both traditional and new digital media tools, they created compelling messages to move customers.  Enjoy.

Gary Burandt
Executive Director, ICOM
burandt@icomagencies.com

Gary Burandt
Adformatix - Manila, Philippines
Cinematic Centrum and Centrum Blockbuster - Episode 2! The groundbreaking IMC campaign Adformatix created for Centrum multivitamins is now in its second season. The cinematic campaign generated so much interest from Wyeth’s headquarters in the US and other offices worldwide that Germany and Italy are looking into adapting the campaign in their own markets. - Read more...
Creative Inhouse - Bangkok, Thailand
Promenada: Euro-chic shines through the gloom - Creative Inhouse takes on the challenge of an Eastern European retail player backed by the Dutch group ECC with no experience in Asia who is about to launch new shopping centers in Chiang Mai and Ho Chi Minh. - Read more...
Fikir Merkezi - Istanbul, Turkey
Fikir Merkezi is chosen as the agency to introduce a new newspaper to the Turkish public and Haberturk reaches number 4 in largest circulation in Turkey. Using faces like Hitler, Marilyn Monroe, Michael Jackson, and Michael Jordan in the TV commercial, Habertürk newspapers sold a record of more than 350,000 papers on the first day of publishing. - Read more...
Golley Slater - London, UK
‘A Frightening Statistic’ - Golley Slater and The British Army - Uses research to tap into the soldier psyche and find out exactly what would trigger a change in behavior – then uses that to drive the creative, win gold at Cannes and save lives. - Read more...
Publinter - San Salvador - El Salvador
Publinter wins Yellow Pages account with the help of ICOM. A great example of what good teamwork and dedication in new business is all about, and more proof that this network, the ICOM network works! - Read more...
Rino Publicidade - Sao Paulo, Brazil
Rino develops a campaign for Scania that plays on the concept of Scania’s GPS: Gente (the word for people in Portuguese), Produtos (Products), Serviços (Services) and boosts Scania's business and market share in a time of economic crisis. - Read more...
Agency News - North America
Colle+McVoy - Minneapolis, Minnesota
Colle+McVoy's mission was to find a way to entertain conference attendees outside of standard conference activities and encourage them to interact with the Novartis brand.
Colle+McVoy produces an evolution of the video “Larry and Friends" and The Vetropolis game. - Read more...
Cramer-Krasselt - Chicago, Illinois
From Petting Zoos to British Butlers, AirTran Airways and C-K Drew Buzz and Ideas on EveryFlight.com. 230,000 votes were cast and 30,000+ suggestions were made on the website and all eyes were on AirTran. - Read more...
SKM Group - Buffalo, New York
Rx for Hospital Growth: A Follow Up Story: SKM Group launched a TV branding and direct mail campaign for one of the hospitals in the Kaleida Health system and the hospital experiences the largest single day in the ER in our history. Fueled by that success, Kaleida Health invited SKM Group to tackle marketing challenges for two other prominent hospitals in the system. - Read more...