After the launch campaign, Habertürk had another unpredictable success. Despite the fact that the sale price of the newspaper is 50% higher than others in the market, the circulation stands at 300,000 and it has become the 4th largest newspaper in Turkey. As a result of this campaign’s success and sales rate, Fikir Merkezi created another advertising campaign.
The new campaign focused on the feelings of the competitors about Haberturk’s success and presented a thank you to the readers.
Haberturk’s new TVC takes the viewers into the meeting room at a major newspaper company. During this meeting we see that the boss of this competitor’s newspaper is very surprised and upset with the sudden success of HT. He says "I do indeed congratulate you” and continues by criticizing his executives with a gentle attitude for not being able to forecast the growth of HT.
We utilized a different visual technique by having all the people in the meeting room shown only in black and white. This graphic choice conveys the idea that the newspaper management at other newspapers still reflect dated thoughts and opinions.
The HT TV spot shows the impressive innovations of HT with a humorous tone and thanks its readers for making HT one of the most widely read newspapers in Turkey, with a daily circulation of 300,000. The ad received great reception and was selected the number two AD of the week by Marketing Turkey viewers.
Play TV Spot
