Publinter wins Yellow Pages account with the help of ICOM
For nearly two years, the New Business Team at Publinter worked hard on several pitches in order to win the local Yellow Pages account and now, as a result of this hard work and with the valuable support from our ICOM colleagues, all the patience and perseverance has finally paid off. We are proud to announce that we won the pitch and had the opportunity to work on the sales closing campaign for Yellow Pages in the months of June and July ‘09.
The concept of this campaign was based on testimonials of actual Yellow Page advertisers, such as well known restaurants, car dealers, and small businesses. The main message invited other businesses to advertise in the Yellow Pages so they could also verify its effectiveness on their business by receiving more client calls.
We made use of TV, Radio, Newspapers, Billboards, Bus Shelters, Internet and BTL actions during these 2 months.
Click play below to view the TVC
When asking our client for feedback on the campaign and the service given by Publinter, Adriana Hernández, Marketing Manager at Yellow Pages in El Salvador told us that considering the low budget available for this campaign, the media distribution strategy was very effective, being able to deliver the key message appropriately.
Click to play Radio Ad
We are extremely grateful to our ICOM colleagues all over the world for sharing their success stories and valuable information about the local Yellow Pages companies in their markets, so a big thank you goes out to everybody that helped us. This is a great example of what good teamwork and dedication in new business is all about, and more proof that this network, the ICOM network works!
