To encourage the habit of reading, Rino has developed a new campaign for Imprensa Oficial (Official Publishing House of São Paulo State).
Apart from the city Official Newspaper (Diário Oficial), the Official publishes important books on many subjects like poetry, and art.
The following print ads and TV commercial showcase an unusual, impactful art direction to communicate in this kind of segment.
"The agency dared to track a new way: playful, magical, more art, less ad." said Fernando Piccinini, Rino's Creative VP
