Cramer-Krasselt - Chicago, Illinois

Direct General, a non-standard auto insurance carrier in the Southeast, has awarded its $20 million account to Cramer-Krasselt/New York. Consolidating advertising, media, public relations and interactive with C-K after working with several agencies, DG is looking to C-K to change the conversation in a crowded and confusing category and raise brand awareness at a time when more and more people are looking for quality coverage with lower premiums.

Cramer-Krasselt/New York is launching a new print campaign for the “Ben” sub-brand of the Benjamin Moore franchise that gives the paint category a fresh coat. With the goal of attracting new, younger consumers to the brand, the team looked to counter the perception that Benjamin Moore is pricey, traditional and limited in its color selection. The ads employ clever copy to convey Ben’s broad spectrum of fashion-focused colors.