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April 2009, Vol. 2, Edition 4
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Golley Slater - London, UK

Golley Slater was formed in 1957. The company now has a turnover of £68million (up 6% in 2008) and operates from 11 UK offices, employing over 350 people.  Golley Slater clients include TK Maxx, British Army, Greggs, Ideal Shopping Direct, Mitsubishi and Center Parcs.

Additional background:

1957: Golley Slater founded. If you have ever wondered what happened to Sgt Stone of the hit TV sitcom Z-Cars, Golley Slater has the answer. The advertising agency began life in a small room opposite Television House in London in 1957. It was founded by John Slater, who played Sgt Stone in the long-running BBC drama, and John Golley, who had previously worked as a BBC executive and his brother Alastair Golley. With their knowledge of the new independent television industry, they formed one of the first advertising agencies to make TV commercials. They produced the first live to air TV ad for Just Rols Pastry in 1958.

2003: Chris Lovell, Andrew Tillard and Simon Freethy buy Golley Slater in a multi-million deal from remaining founder Alastair Golley, who is still a shareholder. CEO Chris Lovell embarks on a significant increase in turnover from £30million in 2004 to £68million in 2008 and a broadening of the business.

2009: The business has diversified since 2003 and in addition to its core advertising business now also includes digital, PR, Dialogue and Direct Marketing operations. A raft of acquisitions and startups have taken the UK offices from 4 to 11 and staff numbers from 100 to 350 since 2003.

“ICOM is an ideal solution for clients that don‘t want big international networks full of bureaucracy, politics and mergers,” says Golley Slater CEO Chris Lovell. "The network’s mission is to provide effective integrated communications resources for clients who want Global resources via their local agency but with a consistent and involved agency management that thoroughly understands local markets. This is a terrific opportunity for Golley Slater and our clients. We have a number of clients with growing international businesses and becoming ICOM's UK agency will add value to our service and USP.”

 “Each ICOM agency has in effect 90+ branch offices, access to non-proprietary information and the advice of more than 70 other chief executives. This is another important step in our evolution," added Lovell. “In effect joining ICOM means we are multi-local, not multi-national.”

Group photo

Golley Slater Team