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April 2009, Vol. 2, Edition 4
In This Issue
Executive Director Memo
Network Update
Financial Update
New Member Welcome
Agency Pitch Mistakes
Agency News
Agency News - Asia/Pacific
Adformatix - Manila, Philippines
MACS909 - Jakarta, Indonesia
United Advertising - Taipei, Taiwan
Agency News - Latin America
Agency News - North America
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United Advertising - Taipei, Taiwan

Client: Laohu Yatzu's

Title: To Capture Oxygen

Concept:

All women know the improved beauty effects of using cosmetic masks so we used cosmetic masks to signify the improved beauty effects of the Laohu Yatzu's beauty white capsules. Taking the capsules is just like applying "Oxygen" to the face and makes you look as fabulous as if you’ve just finished a cosmetic-mask facial treatment.

Headline:

Women masked with "Oxygen" are the most beautiful!

Copy:

The Laohu Yatzu's beauty white capsules can accelerate the rate of metabolism and make you look prettier!

 Oxygen