The 2010 efforts of multivitamin Centrum in the Philippines kicks off with the launch of a multimedia campaign that strengthens the brand's multi benefits story.
Further harnessing the power of one of the country's leading TV and movie personalities, Piolo Pascual, the new campaign shows how multi tasking people like Piolo require more than just energy from their vitamin. Their multiple roles in life need the multiple benefits provided by a complete multivitamin like Centrum.
At the center of the campaign is a television spot that shows the star endorser performing his real life multi roles and tasks well with the help of the brand. The campaign tagline is "Centrum. Multi benefits for Multi Me. It's everything I want." The story is also punctuated with young and dynamic elements that aim to broaden Centrum's appeal.
The initial push of TV, radio, print and out of home materials will be supplemented by a host of other efforts like co-branded tie-ups and other media as Centrum rolls out through the year.
