BKV recently partnered with client Daimler Trucks North America (DTNA) to totally redesign the company’s Retail Marketing Program, which enables DTNA’s dealers and distributors to successfully promote parts and service. The program uses BKV’s proprietary Conduit tool to provide a turnkey, online solution that puts the power to create professional-looking marketing materials right at the dealer’s fingertips while allowing DTNA to keep its brand integrity by controlling the look and feel of each piece.
BKV created the Retail Marketing Program for DTNA more than ten years ago. The 2010 program has evolved to include more functionality than ever before and many new interactive features that help dealers reach customers and prospects who are ready to buy.
