In 2010 international tennis star Roger Federer became a brand ambassador of move communications client Lindt. The main idea behind the cooperation is to communicate brand values like prime quality, sympathy and “swissness”. move communications announced the partnership with a viral spot and an online tennis-game.
Creative Idea
Lindt can profit best from a positive image, when Roger Federer is shown in his “natural surroundings”. But what kind of role should Lindt chocolate play on a tennis court? The answer is simple: the sweetest anyone could imagine. That’s why they brought their best employee into the game: the “Goldbunny”. So, the two most popular brand ambassadors could play a sweet tennis double.
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