FILIPPETTI YACHT SAILS WITH OPINION LEADER
Filippetti Yacht, a new motor yacht company, recently chose Opinion Leader to develop a complete strategy of integrated communication.
Fausto Filippetti is one of the founders of Pershing; he was its exclusive dealer for the Italian market until 2008. He has over 30 years of experience in the nautical business. Now he’s coming back with Filippetti Yacht that will build and sell open boats, flying bridge and shuttles.
We developed a precise brand positioning: Filippetti Yacht is synonymous with luxury boats, dedicated to an exclusive and prestigious target, even if varied according to the different products. Once we defined the brand image and identity, we developed the institutional material.
Then, our Advertising and Editing department created the Filippetti Yacht logo: essential, elegant and clear, it highlights President Fausto Filippetti’s name, a fundamental asset of the Company, and reminds of the prow of a boat. We also designed logos for the three product lines, DAEMON, EVO and NAVETTA. The whole creative process is aimed to remark the Company’s value and style.
