The year started well with a lot promise. The agency launched the new Jaguar campaign in the first week. Fairllop International, the sole distributors of Jaguar brand of luxury cars, was offering prospective buyers of the brand $10,000 off the list price on a first come first buy basis.
The New Year is 2010 and the offer was $10,000 and free insurance and servicing for one year. Primus came up with a campaign to push the offer.
