Rino Publicidade - Sao Paulo, Brazil

RINO COM at Formula One speed

Ten days of hectic work, 24 hours a day. No tests, nor training sessions. From zero to signing the deal and lining up at the grid, RINO COM rolled up the sleeves in their overalls and placed Banco Cruzeiro do Sul inside the dizzying world of F1.

Since the first GP, its brand can be seen on both the cars of Hispania Racing Team and on its pilot, Bruno Senna.

"We have not offered the Bank a sponsorship, but a communication plan and a brand management format, anchored on a rookie who gets into F1 under Senna's coat of arms", says Rino Ferrari F.