Purina teamed up with Colle+McVoy to develop a print campaign that raises awareness for its Purina Veterinary Diets® FortiFlora brand Canine Nutritional Supplement while driving product requests back to veterinarians. Sold exclusively through veterinary clinics, FortiFlora is a probiotic developed for the nutritional management of intestinal upset in dogs. Research shows that dogs experiencing stressful or lifestage changes can weaken their immune system leading to poor GI health, generally caused by a microflora imbalance in the gut.
The print campaign appeals to participating conformation show breeders and enthusiasts with a competitive mindset who are always looking for a competitive advantage. The ads are running in books like Dog News, AKC Gazette, and Dogs in Review (breeder-targeted pubs). The campaign also includes the design of a print brochure and the updating of the product website, purinaveterinarydiets.com.
