| In view of depressed economies and client budget cuts the group understood there is a need to re-emphasize new business in their agencies and spent time reviewing the fundamentals of winning new accounts. Complimenting this was a discussion of agency compensation options led by regional director, George Romanyk from Creative Inhouse, Bangkok.
Both Best Ideas competitions were hotly contested.
(Pictured from left to right Kazuo Sugimoto, Akata Satoshi, Onagi Takehito) |
The Management winner was ADEX from Tokyo that has developed new business within the agency that manages licensing agreements for Japanese cartoon characters for use outside Japan. |
| The Creative winner was Krakatua from Kuala Lumpur with a very successful campaign for Bosch & Lomb soft contact lenses. It consisted of a mini-series of television commercials, an interactive web site and a big public blog and YouTube response. |
(Pictured from left to right Wai Cheong Lam and Jhing Loon Loo) |
You can see all of the presentations given at the Taipei meeting on the ICOM web site (http:www.icomagencies.com). More photos can be viewed at http:www.icomagencies.com/taipei08/taipei08.asp
Gary Burandt
ICOM Executive Director
burandt@icomagencies.com
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