Northlich Launches New White Castle Microsite for Slider Fans
Northlich launched a kitschy new microsite for cult brand White Castle, one of the most talked about brands online, aimed at its most vocal advocates -- savvy teens and young adults that are avid users of the latest technology. The site, www.CraveIsCalling.com was quickly recognized as Adobe’s Site of the Day.
CraveIsCalling.com extends the brand experience and leverages its cult status by embracing the authenticity, irreverence and kitschy nature of the White Castle brand. It brings into play some of the most popular technology and media like YouTube, iTunes, Google Maps and online games, with a design that easily lends itself to future customization and additions.
White Castle named Northlich as its digital AOR last year to maximize opportunities with social media and build relationships with online brand advocates. White Castle has been the most significant digital win for Northlich since it acquired Interactive Ink, a digital communications agency, a year ago. In addition to CraveIsCalling.com, Northlich also handles social media optimization, search engine optimization, analytics and email marketing.
