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August 2008, Vol. 1, Edition 7
Executive Director Memo
Meeting Registration Fees - Cancellation Policy
Financial Update
New Member Welcome
Agency Profile - ADEX Nihon Keizai Advertising
The Financial Times - Presentation skills on the slide
Agency Pitch Mistakes
Agency News - Asia/Pacific
Agency News - Europe/Middle East
Agency News - Latin America
Agency News - North America
Fall Meeting Schedule
ICOM Website
Have you heard the ICOM song?

As you all know, when you attend an ICOM meeting, you are billed for your share of the expenses (restaurants, meeting space, transportation, etc.) after the meeting is over. ICOM has a 2 week cancellation policy in place that requires 2 weeks written notice if you have registered for a meeting and do not attend or send a replacement. There are several reasons why this is necessary.

I’m sure you can all appreciate that it takes a lot of advance planning to put on any ICOM event.  When we plan group meetings we have to sign contracts well in advance based on the number of people we think will attend.  We estimate those numbers based on previous meetings.  We can adjust that number somewhat based on registrations as we get closer to the event.  However, the hotel,  restaurants, tour companies, bus companies, etc. all require a guarantee at a certain point.  This means we must give them an exact number of people that we are guaranteeing will be there so they can order food from their suppliers, schedule the appropriate staff, reserve buses and appropriate space, etc., as they are getting requests from other groups as well.  Once they have that guarantee, we will pay for that number whether or not those bodies are there. This is why it is so important on the registration form to check the box next to every meal and event you plan to attend as we use the numbers from the registrations to give as those guarantees.

Vendors used to require a guaranteed head count two weeks ahead of the event.  With harder economic times, they have become less lax on letting us slide and are now usually requiring it a month ahead for most.  ICOM is still only requiring 2 weeks notice of cancellation and then charging only half of our cancellation costs.  

In the case of hotel rooms, we have blocked a certain number of rooms to accommodate everyone.  We have to do this as much as a year in advance in some cases.  We can reduce that number by a certain percentage but only up until 30 days before the start of the meeting.  This is standard hotel policy for group bookings.  Cancelling at the last minute means that ICOM pays for your room even though you did not use it.  The hotel charges us for each room we have blocked whether we fill it or not because they have taken that room out of their inventory and not sold it to someone else or to another group while it was reserved.  We also pay the hotel for all of the food and beverage consumed there.  This is based on a guarantee from the registrations as well.  

Restaurants order their food from their suppliers at least 30 days ahead so for a group they need to know how many people they need to order food for and how much wait staff they need to schedule, which they also do a month ahead of time.  So when we give the guarantee to the restaurants two weeks ahead, we will pay for that many meals whether the meal is eaten or not.

Please be mindful that cancelling at the last minute is not as simple as if you were to cancel a hotel room you booked for yourself where you can cancel with 24 hours notice or a restaurant reservation for two.  Because everyone involved; hotels, restaurants, bus companies, etc., have their own planning to do to accommodate us, they require advance guarantees of people.  If 10 people cancel two days before the meeting (and that has happened), that’s 10 meals every restaurant planned and ordered food for from their suppliers 30 days in advance for example. That’s a lot of uneaten food and beverage that the restaurant has paid their suppliers for and already had delivered. They are going to pass that cost on to ICOM.  That’s why we have to charge at least 50% for late cancellations as it’s not fair for the members who attend the meeting to absorb those costs to pay for the ones that weren’t.

This policy also helps to recuperate some of the costs to the host agency for producing any gift bags they may have put together that were left over due to cancellations.

You will find this cancellation policy stated in the ICOM Policies and the ICOM ByLaws, as well as on the payment and verification form of the meeting registration site.

We appreciate your consideration

DeAnna Moxley
Manager of Administration
deanna@icomagencies.com