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December 2008, Vol. 1, Edition 11
In This Issue
Executive Director Memo
Financial Update
Agency Pitch Mistakes
Lewis + Associates, LLC - Reducing Agency Expenses in a Down Economy
Agency News
Agency News - Asia/Pacific
Agency News - Europe/Middle East/Africa
Agency News - Latin America
Agency News - North America
BKV - Overland Park, Kansas
Colle+McVoy - Minneapolis, Minnesota
Cramer-Krasselt - Chicago, Illinois
Diccicco Battista Communications - Philadelphia, Pennsylvania
Loomis-ISC - Honolulu, Hawaii
Northlich - Cincinnati, Ohio
Quarry Integrated Communications - Toronto, Canada
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Diccicco Battista Communications - Philadelphia, Pennsylvania

Diccicco Battista Communications Expands Healthcare Portfolio with Three New Clients

Diccicco Battista Communications has recently secured three new healthcare accounts, increasing its roster of industry leading clients. Over the years, the Agency has built a reputation of successfully producing impressive results for healthcare clients. These additions demonstrate Diccicco Battista’s ability to provide service to a broad sector of the healthcare industry, including providers, pharmaceuticals, R&D firms, and technology clients.

Hyland’s, Inc., a homeopathic over-the-counter- medicine provider based in Los Angeles, selected Diccicco Battista to develop and execute a branding campaign for the company’s Calms Forté product. The Agency is using all of its communication talents, including interactive, creative, public relations and media buying, as well as a national sleep survey asking consumers “what keeps you up at night.” Calms Forté provides 100% all-natural, temporary symptomatic relief of sleeplessness.

NextGen Healthcare Information Systems, a leading provider of ambulatory healthcare and connectivity solutions, chose the Agency to create and execute a comprehensive, re-branding initiative and an aggressive advertising, media and public relations campaign surrounding the company’s computer-based practice management and electronic medical records systems for medical and dental group practices.

Ovation Pharmaceuticals, a privately-held pharmaceutical company headquartered in Chicago, tapped the Agency to develop and launch a new website for its Xenazine medication that treats the effects of Huntingdon’s disease, a central nervous system disorder.