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December 2009, Vol. 2, Edition 10
In This Issue
Executive Director Memo
Financial Update
New Member Welcome
Agency Pitchmistakes
Agency News
Agency News - Asia/Pacific
Adformatix - Manila, Philippines
Creative Inhouse - Bangkok, Thailand
Oddfellows - Sydney, Australia
United Advertising - Taipei, Taiwan
Agency News - Europe/Middle East/Africa
Agency News - Latin America
Agency News - North America
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Adformatix - Manila, Philippines

CLIENT ANEW. A NEW CLIENT.

If you do good; they come back to you. After trying out another advertising agency, a previous client, Ligo (Liberty Gold), returned after an absence of two years. A new, stronger relationship has started. Aside from its number one sardines brand, Adformatix was assigned a new line of canned products under the same Ligo brand. This time, it’s canned meatloaf.

On another new business front, we just got a foot in the door of Burlington, the number one brand of socks and undershirts in the country. After a succession of 3 (!) speculative campaign presentations, with each one focusing on a specific brand direction set by the client, Burlington finally decided to assign Adformatix as its new advertising agency. It only proves that persistence often pays, aside from good works.