The shoe fits: Crocs, the maker of the distinctive and popular line of footwear, named Cramer-Krasselt/Chicago agency of record for its international account - marking the first time the company has consolidated all of its advertising, media, digital and public relations with a single integrated agency. This global win was aided by ICOM partners ADEX and Move Communications – and will be one of the first true global efforts for the network, with seven agencies in Europe and Asia participating.
Two additional wins for the agency: C-K/Chicago was awarded the Avodart brand assignment from pharma giant GlaxoSmithKline. And, the Milwaukee office has lit up with an integrated win: Lamplight’s Tiki® brand.
Looking to expand beyond glassware and reach out to a younger audience, Pyrex developed a new line of intuitive kitchen tools designed to make cooking a little easier. The integrated campaign --- TV, print, online banners, a revamped website and public relations effort --- showed that Pyrex understood the frustrations in the kitchen. From stain-free glass storage to a cheese grater that measures while you grate, the marketing efforts (literally) highlighted clever breakthroughs that would give novice cooks more confidence in the kitchen.
Click Play below to view the Pyrex commercial.
Last month C-K helped Porsche welcome the Panamera – the first true sports car for four – to the family. From a Favorite Website Award and Communication Arts’ Web Pick of the Day to one of Creativity’s Top 5, an Adweek ‘Ad of the Day’ and New York Times feature, accolades for the campaign continue.
