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December 2009, Vol. 2, Edition 10
Executive Director

Last month we talked about the improvement in the usage of the Mutual
Assistance Request (MAR) system across our network.  This month I want to talk about a closely related topic, how to get an unfair advantage in new
business.

Read more...

Gary Burandt

Dear ICOM Team,

If you have not already done so, it’s time to gather your projected total billings and gross income for 2009. If I do not receive your numbers in the next few days, I will be adding 2% to your last year’s numbers. When you send in your numbers also indicate the number of branch offices you have. Gross income is defined as the addition of:

• All commissions earned on media placement (media sales less cost of sales when you do the buys yourself) or media placed by media centers (the agency does not do the buys but received a % of the media buys made by a third party).

• Any income from internal cost charged or fees of any kind (fixed, variable, manhours, creation, layout, final   artwork, etc.)

• Production mark-up/commissions.

• Rebates and volume discounts kept by the agency (not cash discounts) from media and production vendors

If you have any questions concerning this, contact me soon so that there are no delays. Your gross income is used to calculate annual dues. We also provide the combined total of gross billings from all members to Ad Age for their annual survey of associations.

The member agencies listed below have unpaid invoices that are over 90 days past due:

Europe:

Channel 7

MAG Communications

Uzina

Latin America:

            Delta Publicidad

            Publinter

            Publiteca

            Rila Publicidad

            WZ Publicidad

North America:

            Moller

            Team a3

            Viva

Alice Lemoine
ICOM Manager of Finance
alice@icomagencies.com  

Noah’s Ark Communications Limited - Lagos, Nigeria - Read bio
Periodically ICOM will be bringing you a series of Agency Pitch Mistakes from Robb High's New Business Boot Camp 3.0

Agency Pitch Mistake #6 - presenting the leave-behind.

Adformatix - Manila, Philippines
Previous client, Ligo (Liberty Gold), returns after a 2 year absence and Adformatix wins Burlington - Read more...
Creative Inhouse - Bangkok, Thailand
Inhouse launches two new campaigns for Volvo - Read more...
Oddfellows - Sydney, Australia
New ad for Toyota - Read more...
United Advertising - Taipei, Taiwan
Two new ads for OKWAP S858 mobile phone and portable electronic dictionary - Read more...
EDICOO Advertising - Kurdistan, Iraq
EDICOO becomes official media planning and buying agency for Evyap - Read more...
Fikir Merkezi - Istanbul, Turkey
Fikir Merkezi brings the giants of Turkish industry together - Read more...
Golley Slater - London, UK
Rays of sunshine for UK marketing budgets
- Read more...
Primus Advertising - Accra, Ghana
New motorist campaign for Equity Assurance, design of in-house newsletter for Total Petroleum, Interface Ghana extends it's promotional campaign, Smice International asks Primus to design a communications campaign and the agency creates Christmas cards for a number of it's clients - Read more...
Rino Publicidade - Sao Paulo, Brazil
Rino Publicidade is now RINO COM - Read more...
Agency News - North America
BKV - Overland Park, Kansas
Smashing success for healthcare leadership solutions firm B. E. Smith - Read more...
Colle+McVoy - Minneapolis, Minnesota
Colle+McVoy launches the first-ever television advertising campaign for Caribou Coffee - Read more...
Cramer-Krasselt - Chicago, Illinois
Cramer-Krasselt wins Crocs aided by ICOM agencies ADEX and move communications; C-K is awarded the
Avodart brand assignment from GlaxoSmithKline; an integrated campaign for Pyrex; accolades continue for Porsche Panamera campaign - Read more...
Diccicco Battista Communications - Philadelphia, Pennyslvania
Diccicco Battista Communications and SKM Group Announce Strategic Partnership - Read more...
Loomis-ISC - Honolulu - Hawaii
Nonprofit Celebrates a Decade of Aloha for the Hungry - Read more...
Northlich - Cincinnati, Ohio
Northlich and The Ohio State University Medical Center Team up to develop Social Media Campaign around Heart Health - Read more...