NORTHLICH AND THE OHIO STATE UNIVERSITY MEDICAL CENTER TEAM UP TO DEVELOP SOCIAL MEDIA CAMPAIGN AROUND HEART HEALTH
Northlich and The Ohio State University Medical Center’s Richard M. Ross Heart Hospital teamed up to create a social media campaign around heart health.
OSUMC launched its STEMI initiative last year, offering new technology and a close collaboration with emergency medical service providers to drastically reduce the amount of time it takes for heart attack patients to receive life-saving treatment at Ohio State University Medical Center. Since the initiative’s launch, the time it takes patients arriving at the hospital with severe heart attacks to receive specialized care has been reduced by nearly half.
The OSUMU’s Richard M. Ross Heart Hospital produced a video highlighting Ohio State’s STEMI program, heart attack warning signs and the importance of dialing 9-1-1. The video was shot at Ohio Stadium and intended to air on the scoreboard during Ohio State football games.
Northlich worked closely with OSUMC’s Ross Heart Hospital to develop a social media campaign that leveraged the video to encourage central Ohioans to learn about STEMI and heart attacks and to broadly share the information with friends, family and co-workers.
Since the campaign launched in November, Northlich’s social media initiatives and the STEMI Viral Video Campaign has garnered nearly 4,000 video views, 80 re-tweets on Twitter, and numerous placements on newspaper websites around central Ohio.
