OPEL has appointed AGI Communications to aid its 2008 marketing communication efforts. The account, worth approximately SGD1 million, was picked up by AGI Communications following a 4-way pitch for the account in November 2007.
Expanding into the younger market of potential car owners, AGI Communications’ scope of work includes branding and above-the-line work, as well as below the line, online and interactive work for CRM programs, showroom activities and events.
AGI Communications has embarked on a campaign to launch Lippo Realty’s latest residential development – the trendy, up-market Marina Collection located at Sentosa Cove.
The campaign capitalized on the waterfront experience that is exclusive to the Marina Collection, exploring a concept emerging from the product itself – aspiration. The campaign idea was also executed though creative media buys such as double-page wrap-around ads and supported by below-the-line vehicles.
The campaign rolled out with a brand TVC on both terrestrial and cable channels as well as press ads in local and regional publications.
AGI Communications handles both creative and media buys for the Marina Collection launch following a competitive agency pitch in August last year.
