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February 2008, Vol. 1, Edition 2
Executive Director Memo
Cancun - Hit the Links
Financial Update
Agency Pitch Mistakes
Trend Spotting
Agency Profile - PMP Advertising
Agency News - Asia/Pacific
Agency News - Europe/Middle East
DIALLA Communications
Just/Kidde
Magic Seven
WPC-ICOM
Agency News - North America
2008 World Meeting Registration
ICOM Website
Have you heard the ICOM song?

WPC-ICOM - Amsterdam, The Netherlands

Following are two examples of the Station Spreads we have developed for the summer campaign of Maison de La France. These will be dispersed at train stations throughout The Netherlands.

As in previous years, we designed a layout and concept that Maison de la France could sell to different regions for their exposure in The Netherlands. 10 of the 26 regions participated for the 2008 summer campaign. We have also developed online banners and emails to support this poster campaign. Each region could implement an image, logo and url of their choice. Their region was also highlighted on the map of France that was the main visual in the posters.

 Maison de la France