Following are two examples of the Station Spreads we have developed for the summer campaign of Maison de La France. These will be dispersed at train stations throughout The Netherlands.
As in previous years, we designed a layout and concept that Maison de la France could sell to different regions for their exposure in The Netherlands. 10 of the 26 regions participated for the 2008 summer campaign. We have also developed online banners and emails to support this poster campaign. Each region could implement an image, logo and url of their choice. Their region was also highlighted on the map of France that was the main visual in the posters.