Adformatix ended 2008 barely meeting business and revenue forecasts, not in the red but with lean profits. The second line clients and a couple of new businesses came to the rescue, cushioning the short fall of major clients. We expect, like most of the world, an even tougher year in 2009. A major business objective is to seek more revenues from non-traditional communications which, by experience, bring in more profitable returns. Targets would be businesses not big in traditional media and with limited budgets. Despite the bleak street ahead, Adformatix is revving its engines for a fun, thrilling ride – starting off with two campaign launches in January and gearing up for three more for the rest of the 1st quarter.
