Investment firm Edward Jones named Cramer-Krasselt its advertising agency of record following a review. “During this tumultuous economic time, we felt C-K was best able to strengthen our brand presence and point of difference from the chorus of financial firms,” said Brad Iversen, principal/chief marketing officer, Edward Jones. C-K/Chicago will handle brand strategy, creative, interactive, online, media, and direct marketing, with the first work expecting to launch spring 2009.
C-K/Chicago is also helping client TrueCredit.com, by TransUnion, stand out in this tough economy. Working under a tight timeframe and on an even tighter budget, C-K tapped Canadian web improv group Fuddytv.com to shoot a series of vignettes where things happen unexpectedly: froma news reporter walking and talking his way into a telephone poleto a craftsman stapling his finger to Christmas lights, followed by the tag: “Always know where you stand. Especially with your credit. Fight the unexpected.” Nine :15 spots will run on national cable and syndication, as well as within in-banner display units and on TrueCredit.com’s YouTube channel.
C-K/Chicago recently leveraged mobile marketing as part of an integrated campaign to show people that the Porsche of their dreams was not out of reach http://www.porscheusa.com/ican. Mobile proved an effective way for the brand to reach consumers who are active, tech savvy and always connected, delivering 22% of the entire digital campaign traffic, with a click-through rate that was up to six times better than online-display advertising. Creative delivered a straightforward message: “Can you afford a Porsche? Just say ‘I can.’” (See feature story in the Ad Age February 9 issue.)
